Sunday, July 12, 2015

It is Rocket Science!



As a scholar practitioner advising people in businesses, governmental agencies and even universities, it is too often the case that the refrain: “this is too abstract”, “this is too academic”, “this is too complicated”, “this is too hard”…is heard when the reality of what is required to actually change complex systems by design begins to sink in. The implied judgment is that 'thinking' gets in the way of practical 'doing' and doing should be simple and easy—i.e. ‘keep it simple stupid’. People want to claim the competencies of change agents but they hope to gain that competence through ‘edutainment’ or by learning the ‘tricks of the trade” or some other minimally demanding means.



The famous pragmatic nature of Americans has led to the rise and nurture of prideful anti-intellectualism, which has reinforced the historic split between thinking and doing inherited from centuries of Western tradition. However the best designers have learned how to reintegrate thinking and acting—to be aware of why they do what they do and how best to do what they want done for those they wish to serve. They have learned that it is indeed ‘rocket science’ and avoiding the commitment and investment of time and energy required to become a true master of the craft does not work.

Even science has not escaped the common belief that significant new ideas can occur almost magically—that great science occurs through sudden painless insights. The truth is that significant scientific breakthroughs occur over extended periods of preparation and commitment. Good science is the result of hard work over extended periods of time.

The same is true of creative insights associated with design. Ah ha breakthrough insights come after long periods of intense commitment skillfully guided through immersive and divergent exploration of a focused question of intention. Good designing takes hard work over extended periods of time. Learning to be a good designer takes hard work and commitment over time—whether as a professional or a student.

The real world is complex, unpredictable and dangerous. Acting as if things were simple, straightforward and easy to deal with does not mean that the world will obligingly change to accommodate those beliefs. The desire or necessity to change reality requires a set of skills, a mind set and a depth of knowledge that can match the challenge. Failure to meet the challenge can have serious consequences or, at minimum, result in a swarm of irritating compromises.


Change can be triggered by impulsive, impatient or simplistic actions but there is more to the challenge of change than simply causing change. Change can occur by accident or necessity. Change can occur as a result of actions that are neither skillful nor prudent. However, desired change with concomitant desired outcomes demands thoughtfulness, skill, and prudence in order to be successfully realized. The level of competence required is not easily or quickly achieved. It is rocket science. Learning how to become a design 'rocket scientist' is the intension of The Design Flight School and The Advanced Design Institute.

Thursday, July 9, 2015

What's a Horse?




The design process is a learning process. Learning is the result of inquiry and experience. There are many designs of inquiry created for different purposes with different expected outcomes. Among them, design inquiry is a composite form of inquiry that includes scientific inquiry which, is necessary but not sufficient for adequate design inquiry. Scientific inquiry—research—is designed to determine what can be accepted as true and real. However, even the determination of what is true and real is more involved than objective forms of inquiry, such as the scientific method, would imply. Describing and explaining things as true and real is much more complex and challenging than many design academics and professionals appreciate. That is a problem in todays complex world.


Designers need to know what is real and what is true about the real-world design situations they are thrown into. Inquiry into the nature of things and events has been approached in two different ways traditionally—the Western tradition and the Eastern tradition. In the normative domains of design education and design practice, the Western tradition has dominated so far. However the Eastern tradition is becoming more influential—for example disguised as systems thinking. Systems science—a form of systems thinking—is an example of the Eastern tradition influencing the dominant Western tradition of disciplined inquiry—i.e. objective, rational and reductive. However even systems science does not sweep in the rich complexity of approaches to inquiry that make up a more prudent form of design inquiry—i.e. inquiry for wise action.

To explain these approaches to inquiry—learning about what is true and real in the world—I will use the example of explaining and describing a horse. I was raised in the American West around horses. I know a little, but not everything by any stretch of the imagination, about horses. I have had the opportunity to ask often "what is a horse?" without ever coming up with a final, comprehensive answer. If I had to describe and explain to someone who had never been around or even seen horses what a horse was, I would use traditional approaches to inquiry—Western and Eastern—augmented with some nontraditional approaches. I will demonstrate what these are in greater detail in future posts.