A very interesting article appeared in the press a few weeks
ago concerning the emergence of a ‘new’ approach or strategy for making computers and the
web less vulnerable to threats of disruption. The ‘new ‘strategy is
a design strategy, which consists of returning to the initial design
assumptions and first intentions from which the whole complex, almost
incomprehensible system of web connected computers emerged. The design strategy is to start over—to ‘redesign’—rather than ‘fix’ the existing mess.
Returning to the initial conditions of
designed systems or assemblies is essential for any intentional change
intervention to be efficiently effective. Too often clients, decision makers or
stakeholders are not willing to spend the time and effort to begin at the beginning
where it counts. As David Kelley of Stanford’s D School and IDEO fame has stated in an interview:
It took
Kelley a while to appreciate the power of stepping back before forging ahead.
In the mid-1980s, he says, he used to write proposals with the various phases
of the process -- understanding, observation, brainstorming, prototyping --
priced separately. Clients invariably would say, "Don't do that early
fooling around. Start with phase three." Kelley realized that the early
phases were where the big ideas came from -- and what separated his firm from a
bunch of management consultants. "That moment was really big for me,"
he says. "After that, I'd say, 'No way, I won't take the job if you scrap
those phases. That's where the value is.' "
Fast
Co. interview
Ideo's
David Kelley on "Design Thinking"
The unfolding paths and emergent forms that dynamically
appear—the organizational structures and jobs created, the vested interests
established—are conditional on a set of less complicated initial circumstances
that spawned the present reality in the first place (Chaos theory is a
formalization of this idea). The forms that emerge—no matter the complexity or
scale—are essentially determined by the initial conditions of the design
situations.
A systemic design process animates a set of dynamics that cause the appearance
of ever more complex and complicated forms of interactive systemic behavior to take shape over time.
As a design initiated process unfolds, things become ever more interrelated and interconnected
and people become ever more tied financially and emotionally to the existing state
of affairs they find themselves in. It may have become an unmanageable mess but they defend it because it is their familiar mess versus
some unknown situation that may come with a 'do over'.
Jumping into messy situations requires checking back to
determine what the initial conditions were to determine if they need to be
challenged and changed—before assuming the task is confined to fixing or refining. Making such assumptions leads to the situation best characterized in Russell Ackoff ‘s often repeated statement: “The righter you do the wrong
thing the wronger you get.”
Millions of dollars and countless hours are spent fixing or
improving complex systems in education, health, government and business without
real improvement occurring. Improvements are more likely to be secured by going
back to challenge, or determine anew, the initial conditions leading up to the
resulting mess at hand. Checking,
challenging and changing the initial conditions from which any complex system
has grown is the most effective intervention strategy for assuring that desired
outcomes are secured.
However it is also the most difficult strategy to
implement because of all the vested interests that have accreted to the form
the system has taken over time.
Very true. The current financial mess that the world is going through may best be solved by redesigning 'money' itself. The problem seems to be there more than anywhere else. The measure has become the commodity - instead of creating real wealth we are running around to find ways of making more money!
ReplyDeleteDinesh Korjan
www.dinesh.korjan.com