As Yogi Berra said: “When you come to a fork in the road
take it!”.
— Design Thinking (the brand) is not a description of how
designers think, it is steps creative problem solvers take—as first developed
mid last century and now repackaged for the 21st Century. It is a
good approach to problem solving.
Harvard Business Review
Design Thinking Comes of Age
— Our understanding of how designers think and act is
constantly evolving through collaborative experience and shared dialogue.
Designing is how our desired futures are made real. It is a good approach when
problem solving is not enough.
MIT Press
The Design Way; Intentional Change in an Unpredictable World
https://mitpress.mit.edu/books/design-way
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