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A Fork in the Design Road

As Yogi Berra said: “When you come to a fork in the road take it!”.
 Design is at at least one fork in the road: how designers think and Design Thinking (the brand).

— Design Thinking (the brand) is not a description of how designers think, it is steps creative problem solvers take—as first developed mid last century and now repackaged for the 21st Century. It is a good approach to problem solving.

Harvard Business Review
Design Thinking Comes of Age

— Our understanding of how designers think and act is constantly evolving through collaborative experience and shared dialogue. Designing is how our desired futures are made real. It is a good approach when problem solving is not enough.

MIT Press
The Design Way; Intentional Change in an Unpredictable World


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