There has been an increased number of
discussions about empathy on various platforms lately because of the increasing
interest in human centered design and design thinking I suppose. I would like
to introduce someone who dramatically changed my own understanding of the
relationships between designers and those they 'serve' and those they
'empathize' with. Naomi Remen, a medical doctor, stated:
When you help, you see life as weak.
When you fix, you see life as broken.
When you serve, you see life as a
whole.
Rachel Naom Remen
In The Service of Life
Paraphrasing Remen: "When you fix
or help people they feel that they are in your debt. When you serve them you
treat them as equals—there is an exchange of equal value."
Design as a service is not empathy, nudging,
coercion, manipulation...etc.
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