It is very difficult introducing 'design' to audiences who have invested emotionally and financially in the 'design thinking' juggernaut. There is so much more to designing than the IDEO model and its imitators imply. Design thinking, aka creative problem solving, is fine for those situations that it best fits but it is not representative of the breadth and depth of serious design. The backlash against the IDEO model is growing. The challenge is to not let real design get dragged down in the process.
Human Husbandry I saw the announcement that Sam Altman and John Ives are teaming up to create a new AI technology. As I was looking into what they were planning to do I came across the concept of ‘ambient AI’ — a process of harvesting the products of human interaction 24/7. I knew the activity but did not know the name. I grew up in an agricultural region in the Rocky Mountains and have been, in the past, a participant in what is called ‘animal husbandry’. Ambient AI sounded like ‘human husbandry’ — humans being harvested for their ubiquitous social fabrications while living out their daily lives. The harvesting is essentially unobtrusive as I understand it —similar to the harvesting of products from livestock. Cattle, sheep and other domesticated animals remain passive or indifferent while their wool, milk and other commodities are being harvested. A lot of people seem passive or even pleased about being harvested for their products as well. The idea of the ‘Human Use of Huma...
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