It is very difficult introducing 'design' to audiences who have invested emotionally and financially in the 'design thinking' juggernaut. There is so much more to designing than the IDEO model and its imitators imply. Design thinking, aka creative problem solving, is fine for those situations that it best fits but it is not representative of the breadth and depth of serious design. The backlash against the IDEO model is growing. The challenge is to not let real design get dragged down in the process.
Horst Rittel is one of the seminal residents in my 'Berkeley Bubble'. Recently a friend and colleague sent me an article about ‘double-wickedproblems’ . I have become ever more aware of the increasing number of references to ‘wicked problems’ in all forms of media that seem to have missed Rittel’s deeper insights . This brought up the concern I have about the use and miss-use of the term ‘wicked problem’. The term ‘wicked problem’, first introduced by Rittel in West Churchman’s seminars at Berkeley, was in reference to his conceptualization of the impossible challenge of dealing with significant social issues using traditional, rational, ‘problem solving’ methods. In most cases what are miss-diangnosed as ‘wicked problems’ are actually complex or complicated problems that can be simplified or broken into smaller 'tame' problems allowing for a straight forward 'problem solving' approach to be taken. This approach is believed by many to be capable