I have participated many times with colleagues and others in discussions about the importance of transparency and clarity in the use of terms such as design, innovation, creativity, change et. al. Related to this, a book I recommend highly, was the last book published by Russ Ackoff:
Differences That Make a Difference: An Annotated Glossary of Distinctions Important in Management.
Russell L. Ackoff
Triarchy Press. 2010
Devon, UK
And then as a reality check on reality:
Corporate speak
https://lnkd.in/g45S4ha
PROSPECTUS Center for Advanced Systemic Designing Introduction Our futures can be approached in four ways: 1) drifting—adapting to whatever happens, 2) colliding—reacting and enduring, 3) retreating—backing away from undesirable states or conditions, or 4) advancing—navigating into desirable states-of-affairs. The norm nowadays is to drift, collide or retreat into the future. The fourth approach, the proactive approach, is the more apt response given the complex challenges and rising expectations that are the new norm for the foreseeable future. The fourth approach depends on the agency of individuals who have the capacity to handle the challenge of securing desired outcomes in indeterminate situations on behalf of concomitant stakeholders and clients. They achieve this by serving—design agency—as members of design teams and design cohorts. These systemic designers are skilled polymaths who have the ability to create assemblies of essential elements into coherent whole system
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