Narratives are finally emerging that make the case for discernment (see below) rather than negation by assumption or assertion which is too often the case. This is a healthy trend. For example see Donald Norman's focus on the term 'product design': Forwarded Message ----- From: Don Norman < dnorman@ucsd.edu > To: " phd-design@jiscmail.ac.uk " < phd-design@jiscmail.ac.uk > Sent: Sunday, December 15, 2019, 01:31:56 PM MST Subject: Product Design means too many different things to be a useful description There is product design, and then there is product design. The request for lists o product design courses is understandable, but not only not useful, but it is not nearly specific enough. A financial product is very different from a medical one, which is different than a bridge, or building, or automobile. These are different than kitchen appliances. Engineering design courses tend to focus on, guess what, engineering aspects.