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The Many, Many Faces of Design

Narratives are finally emerging that make the case for discernment (see below) rather than negation by assumption or assertion which is too often the case. This is a healthy trend. For example see Donald Norman's focus on the term 'product design': Forwarded Message ----- From:  Don Norman < dnorman@ucsd.edu > To:  " phd-design@jiscmail.ac.uk " < phd-design@jiscmail.ac.uk > Sent:  Sunday, December 15, 2019, 01:31:56 PM MST Subject:  Product Design means too many different things to be a useful description There is product design, and then there is product design. The request for lists o product design courses is understandable, but not only not useful, but it is not nearly specific enough. A financial product is very different from a medical one, which is different than a bridge, or building, or automobile. These are different than kitchen appliances. Engineering design courses tend to focus on, guess what, engineering aspects....