It is very difficult introducing 'design' to audiences who have invested emotionally and financially in the 'design thinking' juggernaut. There is so much more to designing than the IDEO model and its imitators imply. Design thinking, aka creative problem solving, is fine for those situations that it best fits but it is not representative of the breadth and depth of serious design. The backlash against the IDEO model is growing. The challenge is to not let real design get dragged down in the process.
PROSPECTUS Center for Advanced Systemic Designing Introduction Our futures can be approached in four ways: 1) drifting—adapting to whatever happens, 2) colliding—reacting and enduring, 3) retreating—backing away from undesirable states or conditions, or 4) advancing—navigating into desirable states-of-affairs. The norm nowadays is to drift, collide or retreat into the future. The fourth approach, the proactive approach, is the more apt response given the complex challenges and rising expectations that are the new norm for the foreseeable future. The fourth approach depends on the agency of individuals who have the capacity to handle the challenge of securing desired outcomes in indeterminate situations on behalf of concomitant stakeholders and clients. They achieve this by serving—design agency—as members of design teams and design cohorts. These systemic designers are skilled polymaths who have the ability to create assemblies of essential elements into coherent whole system
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