I have participated many times with colleagues and others in discussions about the importance of transparency and clarity in the use of terms such as design, innovation, creativity, change et. al. Related to this, a book I recommend highly, was the last book published by Russ Ackoff:
Differences That Make a Difference: An Annotated Glossary of Distinctions Important in Management.
Russell L. Ackoff
Triarchy Press. 2010
Devon, UK
And then as a reality check on reality:
Corporate speak
https://lnkd.in/g45S4ha
An accidental vagrant is a traveler who has been accidentally blown of course or who has intentionally strayed. Accidental vagrants fill existing niches or establish new ecosystems. They cross-pollinate the fruits of creativity and innovation.
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